SAN NARCISO, Calif. (Bennington Vale Evening Transcript) -- A chilling and emotionally fraught public service announcement (PSA) by Sandy Hook Promise, which debuted on the September 18 broadcast of Today, has haunted Americans since its airing with a jarring message about the perils facing students in an era where mass shootings have practically become normalized in their frequency and lackluster response by officials. The video opens much like those cheery back-to-school ads pushed by retailers during this time of year. Instead of voguing about campus with their cool new gear, however, the students descend into a nightmarish horrorscape, fleeing an unseen attacker as violence erupts around them. “It’s difficult to watch,” admitted National Rifle Association (NRA) leaders. “But not because of the anti-gun propaganda flagrantly basted over this turkey. If the purpose of our schools is to teach students how to survive the harsh realities of America, this video demonstrates just what a terrible job they’re doing.”